What should you double-check by December 1st?
In order to be on the safe side, we’ll send you a checklist of everything that needs to be in place in the advent calendar by December 1st.
Have you published the advent calendar?
Your advent calendar has already been published with us. The link is found under settings and is composed of the name you have chosen as your subdomain and adventcalendar.com. If you need to install the advent calendar on your website, you can use the code from Publish Options > Embed.
Don’t forget Facebook and remember to use the correct share link
Positive messages spread like wildfire on Facebook! If you’re keen for a lot of people to take part, make sure you share your calendar on Facebook. If you click Publish Options > Facebook, you’ll see a share link if you’ve already installed the calendar on Facebook. This link can be shared as a post on your Facebook page and is the link that must be used for the calendar to work on smartphones.
Advent Calender on Facebook
A minimum of 2000 followers* are required on Facebook to install Advent Calendar.
*These are Facebook requirements.
Have you enabled email reminders? (under settings)
You should enable email reminders for all pre-registered participants so that they receive daily emails from December 1st. This reminder will be sent on a daily basis throughout the 24-day period unless participants choose to unsubscribe. Go to Settings > Email Reminders to compose the text for the reminder and determine which version of the calendar you want to link to. Also remember to enable Include daily content’: Question and Prize to automatically show today’s calendar question and prize with photos in the reminder. Registration for the email reminder after December 1st takes place in the confirmation window following participation.
New: You can choose when the email reminders are sent, for example daily from 08:00. The time it takes to send to all reminders depends on the number of participants and traffic.
Other avanced settings (under general)
Do you want to display the windows in random order? Check Random windows. Also check Advanced to enable Allow search engine indexing and Activate daily reports.
Enable social media sharing (under settings)
Choose the Social Media channels across which you want the participants to be able to share the calendar and questions of the day. Upload your own share image (if necessary) or use the automatically generated image.
Remember to customise registration fields (under settings)
Choose the fields that participants must fill out to register which give you the most relevant information. You must obtain consent if you subsequently want to send the participants offers. Choose whether consent applies to both email and SMS and whether it’s required to fill in this information to participate in the calendar. It’s possible to use several different consent fields.
Pre-registration (under settings)
In order to ensure a high participant rate, you must enable Pre-Registration. This builds expectations up until the point at which the advent calendar goes live. Share the pre-registration link on Facebook and your website’s blog or newsfeed. You can find this link by clicking Publish Options > Link.
Do you want to automatically draw winners? (under settings)
Draws will take place at 1am after the selected day and winners will appear under Winners from the frontpage within the calendar. Here you can change, delete and manually draw more winners. Winners will also appear in the daily email report sent to you each morning. Important: winners are NOT automatically published or informed. A window must be set up with questions and answer options in order to draw winners automatically.
Confirmation Page (for each window)
Use the confirmation message to present the daily offer or discount code. Add a link to your website and encourage participants to share your calendar on social media.
Have you set up prizes?
In order for the advent calendar to be as effective as possible, you can encourage participants to ‘Like’ and ‘Share’ and then reward those who have recruited the most participants. To do this, go to Participants > Recruits where you’ll see an overview of people with the highest number of recruits. Don’t forget to announce that the chance of winning increases for those who recruit the most!
Remember to check that at least one prize is set by Dec 1st. Note: The advent calendar can be fully edited throughout December. It doesn’t have to be entirely complete when it goes live on December 1st.
Remember to follow Facebook’s competition rules.